Effective Customer Relationship Management Workshop

Effective Customer Relationship Management Workshop

Course Modules

Module 1: Introduction to Customer Relationship Management

  • Understanding the Importance of Customer Relationship Management
  • Key Objectives: Generating More Sales and Improving Customer Satisfaction
  • Overview of Sales Efficiency and Operational Improvements

Module 2: Customer Relationship Building

  • Techniques for Building Strong Customer Relationships
  • Strategies for Building Long-Term Relationships with Customers and Dealers
  • Importance of Trust and Communication in Customer Relationships

Module 3: Customer Support Team Development

  • Building an Efficient Customer Support Team
  • Implementing Customer-Focused Training Programs
  • Utilizing Technology for Streamlined Customer Support

Module 4: Sales Efficiency and Operational Improvements

  • Process Optimization for Increased Sales Efficiency
  • Utilizing CRM Systems for Effective Account Management
  • Data Analysis for Sales Performance Improvement

Module 5: Proactive Account Management Strategies

  • Identifying Upselling and Cross-Selling Opportunities
  • Anticipating Customer Needs and Providing Proactive Solutions
  • Implementing Customer Feedback Loops for Continuous Improvement

Module 6: Customer Satisfaction and Feedback

  • Measuring and Monitoring Customer Satisfaction
  • Strategies for Handling Customer Feedback (positive and negative)
  • Implementing Changes Based on Customer Feedback

Module 7: Building a Customer-Centric Culture

  • Fostering a Customer-Centric Mindset in the Organization
  • Aligning Sales and Support Teams Towards Customer Success
  • Integrating Customer Feedback into Business Strategies

Module 8: Case Studies and Real-World Applications

  • Examining Successful Customer Account Management Case Studies
  • Applying Lessons Learned to Real-World Scenarios
  • Group Discussions and Problem-Solving Exercises

Module 9: Final Project – Strategic Customer Account Management Plan

  • Developing a Comprehensive Customer Account Management Plan
  • Integration of Course Learnings into a Practical Business Strategy
  • Presenting and Reviewing Final Projects

Assessment and Evaluation

  • Quizzes and Assessments after Each Module
  • Participation in Group Discussions and Activities
  • Final Project Presentation and Evaluation

By the end of this course, participants will have gained the knowledge and skills necessary to effectively manage customer accounts, generate more sales, enhance customer satisfaction, and streamline sales operations, ultimately contributing to the long-term success of the organization.

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